Baker McKenzie conducts a legal audit of Indivds technology

We have been working on developing a new type of facial recognition over the past 2-3 years. A technology we call Anonymous Facial Recognition. Anonymous facial recognition can, unlike “regular” facial recognition, identify and re-identify visitors in environments without storing personal data. Our definition of personal data is all kinds of data that, directly or indirectly, can be linked to a physically living person.

The reason for this is because we realized the benefits of facial recognition as technology, at the same time as we were observing an increasing number of companies who were abusing the possibilities of collecting data. A high level of privacy is something that we consider to be crucial in the context of today’s and tomorrow’s tough and necessary legislations.

Creating a system that analyzes behaviors in reality which doesn’t store personal data is a huge challenge. That’s why we’ve used the latest advancements in AI and statistics in order to guarantee strict anonymity, entirely according to EU guidelines.

The assessment if our new anonymous facial recognition complies to GDPR is a major project that includes experts within IT- and Information Security. A project which has takes us approximately 9 months and involved over 10 senior consultants but now, after 2-3 years of preparation, we feel that we are ready to challenge our technology for real.

Therefore, we are leaving the future of our technology in the hands of experts in information security and GDPR. Lawyers with whom we’re going to be completely transparent about how our technology works in order to get an objective statement. An assignment that we have given to Baker McKenzie, one of the world’s leading law firms.

The audit is expected to last for about 2-3 weeks. A result we’re going to publish afterward so that everyone can read and interpret them for themselves. That being said, this will not be the only audit. We are open to explaining the technology other institutions of people interested in understanding our new anonymous technology.

For more information contact:

Fredrik Hammargården, Head of Commercialization, 004673 840 65 27,

Jennie Nilsson, Head of Data Privacy and IT, 004670 272 44 69,

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