Best of Brands is at the forefront for new privacy-friendly technology
The first pilot for legal anonymous collection of customer insights will now be installed in Best of Brands' store in Sickla Köpkvarter in Stockholm. Best of Brands has initiated a close collaboration with Indivd, which has developed the world's first anonymization technology for image data. The stores' existing cameras are used, which collect and immediately anonymize the images. The purpose is to create group insights for a deeper understanding of customers' movements and behaviors.
Most Popular
Featured
High hopes for Indivd’s first test pilot
- With Indivd X, we can get access to a tool that makes it possible for us and our customers to work more experimentally and interactively, where we can constantly try and test different solutions to see what results they get. Our hope is to be able to develop more efficient store concepts, which better respond to customers' future needs, says Håkan Eriksson, CEO of the interior design company Pelly Butiksinredningar and engaged in Indivd's first test pilot at Best of Brands in Sickla.
They will be the first to test face-scanning: “Enables us to be quicker”
Best of Brand's store in Sickla shopping mall in Nacka, Sweden, will be the first to test Indivd's technology for anonymous facial recognition. "Several test pilots will be presented later in the autumn," says Fredrik Hammargården, Head of Commercialization.
Follow our journey on social media
Indivds facial recognition is being tested in Stockholm – 46 cameras will analyze visitors
Anonymous facial recognition is now being tested in Best of Brands' store in Sickla shopping mall in Stockholm.
“Increased customer insights can improve stores efficiency, sales, and customer satisfaction”
“More customer insights, can improve stores efficiency, increase sales, customer satisfaction, and loyalty”, says Annelie Gullström, business development manager at AMF Fastigheter in this interview.
Anonymous facial recognition will be tested in Swedish retail stores
A Swedish startup company believes it has cracked the ethical problems associated with facial recognition. A green light from the Swedish Data Inspectorate means that the technology can now be tested in Swedish stores.
Best of Brands is at the forefront for new privacy-friendly technology
The first pilot for legal anonymous collection of customer insights will now be installed in Best of Brands' store in Sickla Köpkvarter in Stockholm. Best of Brands has initiated a close collaboration with Indivd, which has developed the world's first anonymization technology for image data. The stores' existing cameras are used, which collect and immediately anonymize the images. The purpose is to create group insights for a deeper understanding of customers' movements and behaviors.
High hopes for Indivd’s first test pilot
- With Indivd X, we can get access to a tool that makes it possible for us and our customers to work more experimentally and interactively, where we can constantly try and test different solutions to see what results they get. Our hope is to be able to develop more efficient store concepts, which better respond to customers' future needs, says Håkan Eriksson, CEO of the interior design company Pelly Butiksinredningar and engaged in Indivd's first test pilot at Best of Brands in Sickla.
They will be the first to test face-scanning: “Enables us to be quicker”
Best of Brand's store in Sickla shopping mall in Nacka, Sweden, will be the first to test Indivd's technology for anonymous facial recognition. "Several test pilots will be presented later in the autumn," says Fredrik Hammargården, Head of Commercialization.
Indivds facial recognition is being tested in Stockholm – 46 cameras will analyze visitors
Anonymous facial recognition is now being tested in Best of Brands' store in Sickla shopping mall in Stockholm.