Best of Brands is at the forefront for new privacy-friendly technology

The first pilot for legal anonymous collection of customer insights will now be installed in Best of Brands' store in Sickla Köpkvarter in Stockholm. Best of Brands has initiated a close collaboration with Indivd, which has developed the world's first anonymization technology for image data. The stores' existing cameras are used, which collect and immediately anonymize the images. The purpose is to create group insights for a deeper understanding of customers' movements and behaviors.

Featured news News

High hopes for Indivd’s first test pilot

- With Indivd X, we can get access to a tool that makes it possible for us and our customers to work more experimentally and interactively, where we can constantly try and test different solutions to see what results they get. Our hope is to be able to develop more efficient store concepts, which better respond to customers' future needs, says Håkan Eriksson, CEO of the interior design company Pelly Butiksinredningar and engaged in Indivd's first test pilot at Best of Brands in Sickla.

Follow our journey on social media

Best of Brands is at the forefront for new privacy-friendly technology

The first pilot for legal anonymous collection of customer insights will now be installed in Best of Brands' store in Sickla Köpkvarter in Stockholm. Best of Brands has initiated a close collaboration with Indivd, which has developed the world's first anonymization technology for image data. The stores' existing cameras are used, which collect and immediately anonymize the images. The purpose is to create group insights for a deeper understanding of customers' movements and behaviors.

High hopes for Indivd’s first test pilot

- With Indivd X, we can get access to a tool that makes it possible for us and our customers to work more experimentally and interactively, where we can constantly try and test different solutions to see what results they get. Our hope is to be able to develop more efficient store concepts, which better respond to customers' future needs, says Håkan Eriksson, CEO of the interior design company Pelly Butiksinredningar and engaged in Indivd's first test pilot at Best of Brands in Sickla.