Indivd, which has developed the world's first legal anonymization technology for image data, has now completed the second round of financing. The company has in recent years attracted great interest for its world-unique anonymization technology of image data for use in retail stores and malls. As part of continued expansion, Indivd has now raised an additional SEK 8 million.
Indivd has initiated a close collaboration with researcher Hampus Poppius in order to supplement Indivd's unique and anonymized insights with advanced data analysis, empirical tests in-store environments, and to further strengthen the retail ecosystem.
Physical stores are facing a fateful choice. To survive in competition with e-commerce, physical stores must become more data-driven. Retail needs to increase have more resources in R&D and cutting-edge expertise in data analysis. That is why we are now supplementing our offer with completely new types of services that will provide increased opportunities to use data-driven resources in their operations.
Indivd's new logo is the company's strongest visual carrier of the brand. It will be used in three primary colors - orange, black and off-white. The color orange stands for balance.
Individ's new brand identity consists not only of a logo but of an entire design system with different elements. All of which contribute to creating a visual language and a coherent and clear expression.
