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“Indivds technology contributes to a better understanding of store visitors”
“Indivds technology contributes to a better understanding of store visitors”

“Indivds technology contributes to a better understanding of store visitors”

- We believe that we have good support that Indivd’s processing of personal data can be justified on the legal basis of "legitimate interest". Anonymized data is not personal data and is therefore not covered by GDPR says Jennie Nilsson, GDPR expert and Associate at the leading law firm Baker McKenzie.

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Swedish Data Protection Authorities are auditing Anonymous Facial Recognition for retail stores
Swedish Data Protection Authorities are auditing Anonymous Facial Recognition for retail stores

Swedish Data Protection Authorities are auditing Anonymous Facial Recognition for retail stores

Indivd has now submitted for an audit (sw. Förhandssamråd) to the Swedish Data Protection Authorities regarding the commercial use of the company's well-known unique technology for anonymous facial recognition in Swedish retail stores.