Anonymous facial recognition is now being tested in Best of Brands' store in Sickla shopping mall in Stockholm.
“More customer insights, can improve stores efficiency, increase sales, customer satisfaction, and loyalty”, says Annelie Gullström, business development manager at AMF Fastigheter in this interview.
It is finally finished. The Swedish Data Protection Authorities have just completed its prior consultation and approved the use of Indivd's unique anonymization technology Indivd X, also called anonymous facial recognition.
Indivd expands the patent portfolio with a new patent application which includes the analysis of the anonymous data. Indivd has previously filed a patent for the gathering and anonymization of image data from cameras in stores.