- We believe that we have good support that Indivd’s processing of personal data can be justified on the legal basis of "legitimate interest". Anonymized data is not personal data and is therefore not covered by GDPR says Jennie Nilsson, GDPR expert and Associate at the leading law firm Baker McKenzie.
Indivd has now submitted for an audit (sw. Förhandssamråd) to the Swedish Data Protection Authorities regarding the commercial use of the company's well-known unique technology for anonymous facial recognition in Swedish retail stores.
Indivd expands the patent portfolio with a new patent application which includes the analysis of the anonymous data. Indivd has previously filed a patent for the gathering and anonymization of image data from cameras in stores.
Indivd's anonymous facial recognition gets support from the leading law firm Baker...