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The first pilot for legal anonymous collection of customer insights will now be installed in Best of Brands' store in Sickla Köpkvarter in Stockholm. Best of Brands has initiated a close collaboration with Indivd, which has developed the world's first anonymization technology for image data. The stores' existing cameras are used, which collect and immediately anonymize the images. The purpose is to create group insights for a deeper understanding of customers' movements and behaviors.

- With Indivd X, we can get access to a tool that makes it possible for us and our customers to work more experimentally and interactively, where we can constantly try and test different solutions to see what results they get. Our hope is to be able to develop more efficient store concepts, which better respond to customers' future needs, says Håkan Eriksson, CEO of the interior design company Pelly Butiksinredningar and engaged in Indivd's first test pilot at Best of Brands in Sickla.

“More customer insights, can improve stores efficiency, increase sales, customer satisfaction, and loyalty”, says Annelie Gullström, business development manager at AMF Fastigheter in this interview.

It is finally finished. The Swedish Data Protection Authorities have just completed its prior consultation and approved the use of Indivd's unique anonymization technology Indivd X, also called anonymous facial recognition.