It is finally finished. The Swedish Data Protection Authorities have just completed its prior consultation and approved the use of Indivd's unique anonymization technology Indivd X, also called anonymous facial recognition.
The Corona pandemic has had many consequences for our societies, including our attitudes to privacy and data protection.
- We have recently been able to see that, as a result of the pandemic, several democratic fundamental rights are now about to be curtailed in different countries, including large and previously stable democracies. “It's a completely wrong way to go", says Daniel Westman, independent legal advisor and GDPR expert.
The Corona pandemic will accelerate the necessary restructuring and digitalization of retail, but not without pain.
- The strength of the financial muscles, the brand, and business concepts, and above all, knowledge of customers will determine who will be successful. The visitors’ interests, behaviors, and purchasing patterns have become more important than ever before.
- We believe that we have good support that Indivd’s processing of personal data can be justified on the legal basis of "legitimate interest". Anonymized data is not personal data and is therefore not covered by GDPR says Jennie Nilsson, GDPR expert and Associate at the leading law firm Baker McKenzie.
The world's governments are being tried in times of crisis. The democratic varnish easily crackles when our political rulers experience the loss of control. Country after country have now introduced something similar to the state of emergency and allowing privacy violations for what they claim is a good purpose. But how many of all these measures could become permanent? How will our attitudes towards privacy shift after Corona?