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“Indivds technology contributes to a better understanding of store visitors”
“Indivds technology contributes to a better understanding of store visitors”

“Indivds technology contributes to a better understanding of store visitors”

- We believe that we have good support that Indivd’s processing of personal data can be justified on the legal basis of "legitimate interest". Anonymized data is not personal data and is therefore not covered by GDPR says Jennie Nilsson, GDPR expert and Associate at the leading law firm Baker McKenzie.

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China is leading the way – a global threat to privacy after Corona
China is leading the way – a global threat to privacy after Corona

China is leading the way – a global threat to privacy after Corona

The world's governments are being tried in times of crisis. The democratic varnish easily crackles when our political rulers experience the loss of control. Country after country have now introduced something similar to the state of emergency and allowing privacy violations for what they claim is a good purpose. But how many of all these measures could become permanent? How will our attitudes towards privacy shift after Corona?

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“There is something great about what Indivd does”
“There is something great about what Indivd does”

“There is something great about what Indivd does”

- We think that Indivd's technology is legal, based on what we have reviewed and our knowledge of the law. That is why we have given Indivd a green light. The solution is innovative and it satisfies the purpose in a privacy-friendly way. There is something great about what Invid is doing”, says the lawyer Didrik Värmon who, together with the lawyer Hanna Kjellman, have conducted the audit of Indivd's technology in the podcast Privacypodden.

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Swedish Data Protection Authorities are auditing Anonymous Facial Recognition for retail stores
Swedish Data Protection Authorities are auditing Anonymous Facial Recognition for retail stores

Swedish Data Protection Authorities are auditing Anonymous Facial Recognition for retail stores

Indivd has now submitted for an audit (sw. Förhandssamråd) to the Swedish Data Protection Authorities regarding the commercial use of the company's well-known unique technology for anonymous facial recognition in Swedish retail stores.

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Anonymous Facial Recognition gets approved by Privacypodden – We would have said “Go!”
Anonymous Facial Recognition gets approved by Privacypodden – We would have said “Go!”

Anonymous Facial Recognition gets approved by Privacypodden – We would have said “Go!”

Privacypodden audited Indivds technology before Indivd applies to be audited by the Swedish Data Protection Authority. The result of their audit is that they agree with the previous assessment by Baker McKenzie.
- We would have said "Go!" if it were up to us to decide.