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Millions raining over Swedish technology – want to stop the death of stores with an anonymous mapping of customers

Millions raining over Swedish technology – want to stop the death of stores with an anonymous mapping of customers

Indivd vill kartlägga hur kunder rör sig i butiker – helt anonymt. Nu har deras teknik för ansiktsigenkänning blivit godkänd av Integritetsskyddsmyndigheten. ”Det var verkligen en milstolpe för oss”, säger vd:n Victor Molén, som med hjälp av 8 miljoner kronor i nytt kapital ska få stora butikskedjor och gallerior på kroken.

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Indivd raises additional capital to develop a new platform for retail

Indivd raises additional capital to develop a new platform for retail

Indivd, which has developed the world's first legal anonymization technology for image data, has now completed the second round of financing. The company has in recent years attracted great interest for its world-unique anonymization technology of image data for use in retail stores and malls. As part of continued expansion, Indivd has now raised an additional SEK 8 million.

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We are strengthening the retail ecosystem with new types of data-driven services

We are strengthening the retail ecosystem with new types of data-driven services

Physical stores are facing a fateful choice. To survive in competition with e-commerce, physical stores must become more data-driven. Retail needs to increase have more resources in R&D and cutting-edge expertise in data analysis. That is why we are now supplementing our offer with completely new types of services that will provide increased opportunities to use data-driven resources in their operations.