Five store chains in Stockholm will test a new technology called anonymous facial recognition, a technology that will pass GDPR.
At the podcast Killander & Björk “Indivd disrupts our perception of privacy and facial recognition”
Indivd disrupts our perception of privacy and facial recognition A much needed break from dystropic future visions from all corners and edges.
Indivd is primarily a “privacy innovation”. It is also an anonymous facial recognition. The idea is to achieve the value of personalization without paying the cost of it.
Anonymized facial recognition will increase physical retail with 500%. The new technology will soon be tested in stores. “There is a need for more innovation power and perspectives to push the development further,” says Fredrik Hammargården at Indivd.
Retail chains want to test Indivds Anonymous Facial Recognition to be able to use customer analysis.
Several Swedish stores want to test facial recognition to be able to analyze their customer’s behaviors and catch up to e-commerce.
Finally! Hanna and Didrik join the studio with the person we've talked about the most in Privacypodden ( except from Facebook). Do anonymization and face recognition really go together? Has Indivd found the cure for the death of stores without creating a 1984...