Best of Brand's store in Sickla shopping mall in Nacka, Sweden, will be the first to test Indivd's technology for anonymous facial recognition. "Several test pilots will be presented later in the autumn," says Fredrik Hammargården, Head of Commercialization.
Anonymous facial recognition is now being tested in Best of Brands' store in Sickla shopping mall in Stockholm.
A Swedish startup company believes it has cracked the ethical problems associated with facial recognition. A green light from the Swedish Data Inspectorate means that the technology can now be tested in Swedish stores.
The Swedish Data Protection Authority gives the go-ahead for Indivd's anonymous facial recognition. Tests with the technology will start in stores this autumn.
Indivd's method for anonymous facial recognition are now being audited by the Swedish Data Protection Authorities and will then be used in stores "There is a great need new modern tools"
“Facial recognition technology is mature, accurate, only takes half a day to set up, and it can already deliver good statistics today,” says Fredrik Hammargården, Head of Commercialization at Indivd, in an interview in the podcast Effekten, where the problems with the new technology are discussed.