To map how customers move in stores - without compromising integrity. That is the idea behind the Swedish startup Indivd that has developed a technique for anonymous facial recognition.
Startup Indivd, which has developed an anonymized facial recognition technology, have received money from the investor Martin Roos. This is because the company needs to stay afloat while waiting for the technology to be audited by The Swedish Data Protection Authorities.
Five store chains in Stockholm will test a new technology called anonymous facial recognition, a technology that will pass GDPR.
At the podcast Killander & Björk “Indivd disrupts our perception of privacy and facial recognition”
Indivd disrupts our perception of privacy and facial recognition A much needed break from dystropic future visions from all corners and edges.
Indivd is primarily a “privacy innovation”. It is also an anonymous facial recognition. The idea is to achieve the value of personalization without paying the cost of it.
Anonymized facial recognition will increase physical retail with 500%. The new technology will soon be tested in stores. “There is a need for more innovation power and perspectives to push the development further,” says Fredrik Hammargården at Indivd.
Retail chains want to test Indivds Anonymous Facial Recognition to be able to use customer analysis.