High hopes for Indivd’s first test pilot
– With Indivd X, we can get access to a tool that makes it possible for us and our customers to work more experimentally and interactively, where we can constantly try and test different solutions to see what results they bring. Our hope is to be able to develop more efficient store concepts, which better respond to customers’ future needs, says Håkan Eriksson, CEO of the interior design company Pelly Butiksinredningar and engaged in Indivd’s first test pilot at Best of Brands in Sickla.
Pelly Butiksinredningar, which has a long history since 1939, offers both customer-unique and standardized in-store solutions for new and existing establishments and works with the entire chain from idea to the finished store. The company is headquartered with an exhibition and warehouse in Falkenberg but also has operations outside Oslo in Norway.
– We help the stores to develop their concepts in a rapidly changing market and also focus on discovering new technology, which is a positive way to complement our offer, says Håkan Eriksson and continues:
– However, so far, we experience that the number of innovations that really drive change in the physical store is limited. Many solutions with cool technology are tested, but we have found few solutions that have a real bearing on and are able to lift the physical store’s traditional key figures, says Håkan Eriksson.
Then it clicked
But when Pelly discovered Indivd in connection with the Swedish Data Protection Authority’s approval of the use of Indivd’s technology, it clicked. And since Pelly and Best of Brands have the same owner, it became natural to introduce Indivd for Best of Brands with the aim of creating Indivd’s first test pilot in Best of Brands’ store in Sickla in Stockholm.
Decisive for the pilot, however, was the Swedish Data Protection Authority’s approval.
– We are constantly looking for tools that contribute to developing our customers’ business. But when it comes to the use of existing cameras, we, like the rest of the retail business, have so far chosen to be careful and restrictive so as not to violate the GDPR, says Håkan Eriksson.
Individ’s legal solution, therefore, became something of a trigger.
– We have been working with new technology for some time, but so far no solution has succeeded in offering the level of detail that Indivd’s technology enables and we think that is very interesting. With Indivd X, we can get access to a service that enables us and our customers to work more experimentally and interactively, where we can constantly try and test different solutions to see what results they bring. We can get the answers here fairly immediately via insights, which gives us the opportunity to create a good basis for change and development.
The hopes are high
– Indivd X can give us further insights into the visitors’ behaviours and movement patterns without violating their integrity. Hopefully, this test pilot will lead us to develop more efficient store concepts, which better respond to customer needs. We also see exciting opportunities by connecting the physical store with the store online and finding clear synergies. We want the test pilot to help us think differently and better understand consumers’ needs when we design more relevant stores of the future, Håkan Eriksson concludes.