Indivd in the podcast Effekten: “We should all say no to facial recognition!”

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“Facial recognition technology is mature, accurate, only takes half a day to set up, and it can already deliver good statistics today,” says Fredrik Hammargården, Head of Commercialization at Indivd, in an interview in the podcast Effekten, where the problems with the new technology are discussed. Indivd has developed an alternative unique technology for anonymized facial recognition.

“Facial recognition is problematic because the technology can be used for increased surveillance and is a threat to personal privacy. That is why, the EU Commission has identified the technology as a special risk”, explains Fredrik Hammargården in the interview and continues:

“The insights that the technology can provide are, however, a necessity for physical stores in creating a better store experience and competing with e-commerce. The stores have no idea who their visitors are. The stores is therefore forced to take risks on their investments. That is precisely why we have developed a GDPR-friendly technology”

However, for those who are thinking about starting a facial recognition project, Fredrik Hammargården does give the following advice:

1. Ask first if it is really reasonable and necessary. Does it get much more efficient or can we just as well use an alternative technology?

2. Make sure you are aware of the legal aspects and how you handle the data. One complaint and a visit from the Data Protection Authorities can be a very expensive experience.

3. Ask yourself what long-term effects the investment will give. Is it positive for you – and is it positive for humanity?

He concludes “If you still find that the technology is necessary, legal, and you are considering starting a facial recognition project, then my best advice is to invest in innovative solutions, where data protection is incorporated into the technology from the start”.

For more information contact:

Fredrik Hammargården, Head of Commercialization, 004673 840 65 27, fredrik@indivd.com

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