Indivds expert about tech-trends 2020: ”Privacy will be crucial if you want consumers to trust you”

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Fredrik Hammargården from Indivd spoke at the large seminar on Techtrends for 2020, hosted by Breakit and Kindred. He participated in a panel debate together with the Camilla Björkman, CEO at Breakit, the digitization expert Paulina Modlitba, Carolin Solskär,  IT-woman of the Year, and Sören Thörnlund from Kindred.

Fredrik Hammargården was invited as an expert on facial recognition and the trends he talked about were the strong counter-movement that is currently being built up internationally for the right of privacy and as a defense of our democracies. Developments in China cast a dark shadow on the development in the rest of the world.

– It’s about the usage of new techniques for facial recognition and other techniques for retrieval of biometric- and personal data that are strongly criticized and questioned. The privacy movement, which is receiving increasing support all over the world, includes all the privacy infringements that take place in the physical world and online, says Fredrik Hammargården.

“2020 is going to an exciting year”

– It is important that society supports alternative technologies that exist and are emerging. Technologies that achieve the same purpose and goals as the traditional ones, but this without disturbing or violating integrity. Sweden could, with the right support, become a technological hub for privacy innovations, says Fredrik Hammargården, whose company Indivd have created an anonymized facial recognition technology that does not process biometric data or stores personal data. A facial recognition that protects privacy for individuals.

– GDPR is great, the only problem is that GDPR also makes it difficult for new smaller companies with innovative technologies to survive and grow, says Fredrik Hammargården and continues:

– We are living in an information society, where data and acquired knowledge from data is the new oil. This means that access to valuable data, which is not personal data or violating privacy, will be crucial to the rise or fall of future companies.

For more information contact:

Fredrik Hammargården, Head of Commercialization, 004673 840 65 27, fredrik@indivd.com

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