First true anonymization for image data

True Anonymization means that Indivd’s patent-pending technology does not process biometric data and does not store any personal data. From the moment you connect your cameras to every time a visitor passes a camera. The image data is never stored and the image data is stripped of all the elements that could possibly identify the correct individual.

This has been verified by several data protection experts and lawyers. The definitions of biometric data and personal data follow GDPR Art 4.

The only one who can re-identify all visitors

Using a camera to statistically understand re-identification of all visitors without processing biometric data or store personal data has been our research objective since 2017. Because such a solution would seriously improve society, and prove that one can produce valuable statistics without violating public integrity.

The result is a patent-pending Swedish Privacy innovation. The first and only solution that can statistically re-identify all visitors without processing biometric data or store personal data.

Approved by the Swedish Data Protection Authority

Indivd is based on Data protection by design. This means that we consider privacy and data protection issues at the design phase of all our systems and throughout the lifecycle.

One of our actions has been to apply to the Swedish Data Protection Authorities for a prior consultation according to GDPR Art 36. Their conclusion was that our processing of image data is compliant to GDPR.

Other examples are:

1. Built and patented a privacy innovation.
2. Consulted with leading data protection experts.
3. Conducted a DPIA according to GDPR Art 35.
4. Conducted several risk assessments according to GDPR Art 35.
5. Been audited by several leading data protection experts.
6. Initiated policies such as our Anonymization Policy.

Redefines Real-World Insights

Indivd elevates the value cameras can produce due to our patent-pending capabilities. This gives you the power to easily answer questions that previously were close to impossible to answer. Questions such as:

– Are our investments leading to the right effects?
– How well do we retain our target groups?
– Is this investment leading to more loyal visitors?

Highest Reliability & Accuracy

Cameras generally outperform other technologies because they give more meaningful data, as well as the position resolution for cameras, which is measured in millimeters compared to meters when using e.g. wifi or beacons. But Indivd elevates the value cameras can produce due to our patent-pending capabilities.

Indivd is able to re-identify all visitors between cameras while at the same time being able to understand passing by, giving attention to, conducting an action, or interacting with an object which means that Indivd needs fewer cameras to produce previously impossible insights at a higher reliability. Indivd’s technology also increases accuracy because it does not need a continuous trajectory over the visitor’s positions.

Connects to your existing cameras

Indivd connects to your existing cameras in your environment. The only hardware requirement we have is support for full HD.