World-leading insights for
When The Experience Is Crucial
Get started quickly and safely with our leading patented-pending technology that enables you to give your visitors the experience they want.
Why Indivd?
Organizations use Indivd to get the facts, make informed decisions based on real data rather than on assumptions that will be biased, and to enhance the opportunities in their store, mall or city center.
Smooth Onboarding
We are reinventing the technical, business- and integration side of camera analytics. Giving you more meaningful data at a higher accuracy about all visitors, compared to other technologies, supports 99% of all cameras and connects a location quickly.
Privacy-Friendly
Indivd is based on Data Protection by Design and is approved by the Swedish Data Protection Authority during a Prior Consultation according to GDPR Art 36. This provides a safe environment for visitors, customers, and employees.
Unprecedented Data Reliability
The huge knowledge gap, due to the lack of solutions to gather reliable data and insights, leads to an increased risk. Indivd solves the problem and needs fewer cameras to produce previously impossible insights with unprecedented reliability.
First true anonymization for image data
True Anonymization means that Indivd’s patent-pending technology does not process biometric data and does not store any personal data. From the moment you connect your cameras to every time a visitor passes a camera. The image data is never stored and the image data is stripped of all the elements that could possibly identify the correct individual.
This has been verified by several data protection experts and lawyers. The definitions of biometric data and personal data follow GDPR Art 4.
The only one who can re-identify all visitors
Using a camera to statistically understand re-identification of all visitors without processing biometric data or store personal data has been our research objective since 2017. Because such a solution would seriously improve society, and prove that one can produce valuable statistics without violating public integrity.
The result is a patent-pending Swedish Privacy innovation. The first and only solution that can statistically re-identify all visitors without processing biometric data or store personal data.
Approved by the Swedish Data Protection Authority
Indivd is based on Data protection by design. This means that we consider privacy and data protection issues at the design phase of all our systems and throughout the lifecycle.
One of our actions has been to apply to the Swedish Data Protection Authorities for a prior consultation according to GDPR Art 36. Their conclusion was that our processing of image data is compliant to GDPR.
Other examples are:
1. Built and patented a privacy innovation.
2. Consulted with leading data protection experts.
3. Conducted a DPIA according to GDPR Art 35.
4. Conducted several risk assessments according to GDPR Art 35.
5. Been audited by several leading data protection experts.
6. Initiated policies such as our Anonymization Policy.
Redefines Real-World Insights
Indivd elevates the value cameras can produce due to our patent-pending capabilities. This gives you the power to easily answer questions that previously were close to impossible to answer. Questions such as:
– Are our investments leading to the right effects?
– How well do we retain our target groups?
– Is this investment leading to more loyal visitors?
Highest Reliability & Accuracy
Cameras generally outperform other technologies because they give more meaningful data, as well as the position resolution for cameras, which is measured in millimeters compared to meters when using e.g. wifi or beacons. But Indivd elevates the value cameras can produce due to our patent-pending capabilities.
Indivd is able to re-identify all visitors between cameras while at the same time being able to understand passing by, giving attention to, conducting an action, or interacting with an object which means that Indivd needs fewer cameras to produce previously impossible insights at a higher reliability. Indivd’s technology also increases accuracy because it does not need a continuous trajectory over the visitor’s positions.
Connects to your existing cameras
Indivd connects to your existing cameras in your environment. The only hardware requirement we have is support for full HD.
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Use powerful AI tools to improve your visitor experience and decision making. Becoming visitor-centric has never been easier.
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How we help you create great experiences
Indivd enables better visitor experiences by combining your image data, our world-leading technology, privacy, and reliable insights for all visitors.
Indivd X
Our patent-pending anonymization technology that uses your image data to re-identify all visitors without processing biometric data or store personal data.
Essential features
☑ First True Anonymization
☑ Connects To Existing Cameras
☑ Does Not Process Biometric Data
☑ Does Not Store Personal Data
Insights
The Visitor Experience Improvement Software where you get the full picture of all your visitors and customers, at all your locations delivered as reliable insights.
Essential features
☑ Detailed Visitor Journey
☑ Deep Behavioral Data
☑ Action & Interaction Data
☑ Micro Segmenting All Your Visitors
COMING SOON
Compare
Improve your strategies and decisions by learning how your industry peers achieve high levels of performance.
Essential features
☑ Compare Insights
☑ Compare Locations
☑ Compare To Industry Data
☑ Compare To Similar Organizations
COMING SOON
Forecast
Make more informed decisions and improve budgets, investments, and plans according to the direction of future trends.
Essential features
☑ Insights Forecasting
☑ Trendspotting
☑ Goal Forecasting
☑ AI-driven Recommendations
COMING SOON
Data-Driven Services
Save time, produce more accurate strategies, and progress to your goals faster with our certified senior partners.
Essential features
☑ Strategic Assessments
☑ Data-driven Roadmaps
☑ Custom Algorithms and Reports
☑ Measurement and Analytics
COMING SOON
What’s new at Indivd
Swedish Data Protection Authorities approves Indivds unique anonymization
It is finally finished. The Swedish Data Protection Authorities have just completed its prior consultation and approved the use of Indivd's unique anonymization technology Indivd X, also called anonymous facial recognition.
Swedish Data Protection Authorities approves Indivds unique anonymization
It is finally finished. The Swedish Data Protection Authorities have just completed its prior consultation and approved the use of Indivd's unique anonymization technology Indivd X, also called anonymous facial recognition.
Indivd applies for new patents and expand the patent portfolio
Indivd expands the patent portfolio with a new patent application which includes the analysis of the anonymous data. Indivd has previously filed a patent for the gathering and anonymization of image data from cameras in stores.
The World’s First True Anonymization
This means that we do not process biometric data or store personal data. From the moment you connect your cameras to every time a visitor passes a camera. The image data is never stored and stripped of all the elements that could identify a unique individual. In other words, you, your visitors, and your organization are in safe hands.
Privacy Innovation
Indivd’s patent-pending technology is based on data protection by design. Built to increase society’s integrity.
Trusted By Leading Experts
Our processing of image data and technology has been thoroughly audited by several IT- and data protection experts.
Approved By The Authority
The Swedish Data Protection Authority has approved Indivd’s processing of images during a prior consultation.
Indivd vs. The Industry
While there are many solutions out there, there are major differences between Indivd X and other technologies.
Main differences |
Wifi Analytics |
Camera Analytics |
Mobile Analytics |
Beacons |
Indivd X |
| Does not require individual consent |
✓ | ✓ | ✓ | ||
| Understands all visitors | ✓ | ✓ | ✓ | ||
| Can re-identify all visitors | ✓ | ✓ | ✓ |
Essential capabilities |
|||||
| Detailed visitor journey | ✓ | ||||
| Action & interaction data | ✓ | ✓ | |||
| Behavioral data | ✓ | ||||
| Customer specific data | ✓ | ✓ | |||
| Customer segmentation | ✓ | ✓ | |||
| Vulnerable data subjects protection | ✓ | ✓ | |||
| Reliable insights | ✓ | ✓ | ✓ | ||
| Demographic data | ✓ | ✓ | ✓ | ✓ | |
| Location data | ✓ | ✓ | ✓ | ✓ | ✓ |
| Historical data | ✓ | ✓ | ✓ | ✓ | ✓ |
| Benchmark data | ✓ | ✓ | ✓ | ✓ | ✓ |
| Forecast data | ✓ | ✓ | ✓ | ✓ | ✓ |
Start Improving With Indivd
With powerful tools to help you more data-driven and an AI team excited to help you get the best possible insights, becoming visitor-centric has never been easier.