Because your visitors is everything
The first privacy-friendly solution that uses data from cameras to give stores, malls, and city centers the tools they need to better understand their visitors. Their actions, behaviors, interests, needs, and more.
How Indivd enable you to be visitor-centric
Foster a positive visitor experience at every stage of the visitor journey and to put your visitors at the core of your business.
Connect your existing cameras
Indivd reinvents the technical, business- and integration side of camera analytics by supporting 99% of existing cameras, connecting a location quickly, and providing more meaningful data at higher accuracy, compared to other technologies.
Unlock new insights
Access our patent-pending AI capabilities to help surface new insights and use insights from your analytics to drive real impact. Research shows that Indivd provide 8x more valuable insights at higher reliability compared to the industry.
First true anonymization for image data
True Anonymization means that Indivd’s patent-pending technology does not process biometric data and does not store any personal data. From the moment you connect your cameras to every time a visitor passes a camera. The image data is never stored and the image data is stripped of all the elements that could possibly identify the correct individual.
This has been verified by several data protection experts and lawyers. The definitions of biometric data and personal data follow GDPR Art 4.
The only one who can re-identify all visitors
Using a camera to statistically understand re-identification of all visitors without processing biometric data or store personal data has been our research objective since 2017. Because such a solution would seriously improve society, and prove that one can produce valuable statistics without violating public integrity.
The result is a patent-pending Swedish Privacy innovation. The first and only solution that can statistically re-identify all visitors without processing biometric data or store personal data.
Approved by the Swedish Data Protection Authority
Indivd is based on Data protection by design. This means that we consider privacy and data protection issues at the design phase of all our systems and throughout the lifecycle.
One of our actions has been to apply to the Swedish Data Protection Authorities for a prior consultation according to GDPR Art 36. Their conclusion was that our processing of image data is compliant to GDPR.
Other examples are:
1. Built and patented a privacy innovation.
2. Consulted with leading data protection experts.
3. Conducted a DPIA according to GDPR Art 35.
4. Conducted several risk assessments according to GDPR Art 35.
5. Been audited by several leading data protection experts.
6. Initiated policies such as our Anonymization Policy.
Redefines Real-World Insights
Indivd elevates the value cameras can produce due to our patent-pending capabilities. This gives you the power to easily answer questions that previously were close to impossible to answer. Questions such as:
– Are our investments leading to the right effects?
– How well do we retain our target groups?
– Is this investment leading to more loyal visitors?
Highest Reliability & Accuracy
Cameras generally outperform other technologies because they give more meaningful data, as well as the position resolution for cameras, which is measured in millimeters compared to meters when using e.g. wifi or beacons. But Indivd elevates the value cameras can produce due to our patent-pending capabilities.
Indivd is able to re-identify all visitors between cameras while at the same time being able to understand passing by, giving attention to, conducting an action, or interacting with an object which means that Indivd needs fewer cameras to produce previously impossible insights at a higher reliability. Indivd’s technology also increases accuracy because it does not need a continuous trajectory over the visitor’s positions.
Connects to your existing cameras
Indivd connects to your existing cameras in your environment. The only hardware requirement we have is support for full HD.
Get a free demo
Get a deeper understanding of how to use our AI capabilities to help surface new insights and use insights to drive real impact.
The Power Of Indivd
Indivd enables better visitor experiences by combining your image data, our world-leading technology, privacy, and reliable insights for all visitors.
Our patent-pending anonymization technology that uses your image data to re-identify all visitors without processing biometric data or store personal data.
First True Anonymization
Connects To Existing Cameras
Does Not Process Biometric Data
Does Not Store Personal Data
The Visitor Experience Improvement Software where you get the full picture of all your visitors and customers, at all your locations delivered as reliable insights.
Deep Visitor & Customer Insights
Action & Behavioural Insights
Benchmark data from similar locations
Trends and forecasting
Save time, produce more accurate strategies, and progress to your goals faster with our certified senior partners.
Custom Algorithms and Reports
Measurement and Analytics
“Indivd can be the starting point for an improved and more sophisticated measurement for many brands with physical stores and perhaps even more for those with both physical and digital stores.“
Annelie Gullström | Head of Business Development & Retail Expert, AMF Fastigheter
Didrik Värmon | Data Protection Laywer, Privacypodden
Jennie Nilsson | Laywer & GDPR Specialist, Baker McKenzie
The World’s First True Anonymization
This means that we do not process biometric data or store personal data. From the moment you connect your cameras to every time a visitor passes a camera. The image data is never stored and stripped of all the elements that could identify a unique individual. In other words, you, your visitors, and your organization are in safe hands.
Indivd’s patent-pending technology is based on data protection by design. Built to increase society’s integrity.
Trusted By Leading Experts
Our processing of image data and technology has been thoroughly audited by several IT- and data protection experts.
Indivd vs. The Industry
While there are many solutions out there, there are major differences between Indivd X and other technologies.
|Does not require individual consent
|Understands all visitors||✓||✓||✓|
|Can re-identify all visitors||✓||✓||✓|
|Detailed visitor journey||✓|
|Action & interaction data||✓||✓|
|Customer specific data||✓||✓|
|Vulnerable data subjects protection||✓||✓|
Unlock new insights
Get new valuable insights and use insights from your analytics to drive real impact, understanding all your visitors has never been easier.