See the full journey, not just the arrival

See the whole visit. Which zones, in what order, for how long, what was picked up, and who they were.

See the whole visit. Which zones, in what order, for how long, what was picked up, and who they were.

Ask it in plain language. Iris answers from your own record, with the figures and the chart.

Ask it in plain language. Iris answers from your own record, with the figures and the chart.

Turn the journeys into results

Know your audiences

See how many of each walk in and compare to those you aim for.

Find where you lose them

See all journeys, where they drop off, and what it cost you.

Repeat what worked

Make changes, see the results and decide whether to run it again.

REPLACING THE PEOPLE COUNTER

Get answers, not just a number

Read it in the dashboard. Ask what happened last Saturday. Push the same numbers into your own systems. Lindex, Shoeby, Marimekko and Steve Madden all made this switch.

Runs on your existing cameras

700,000+ human-verified counts published

EU processing, anonymous at capture

What Indivd adds to a 3D people counter: Counting • Passers-by • Drop-in rate • Bounce rate • Dwell • Staying visitors • Age and style • Audience share • Value per audience • Hour by hour, day by day • Against last week and last year • Compared with locations like yours

WHAT YOU LEARN

Know your locations the way you know your website

Know who arrives

See the drop-in rate. Passers-by, visitors and your drop-in rate.

See who they are. Age, gender and clothing style

Define your audiences. Your own rules, applied to every visitor.

See the mix. Audience share by location, entrance and hour.

Know where they go

Know where they drop

See what your changes did

Know who arrives

See the drop-in rate. Passers-by, visitors and your drop-in rate.

See who they are. Age, gender and clothing style

Define your audiences. Your own rules, applied to every visitor.

See the mix. Audience share by location, entrance and hour.

Know where they go

Follow the whole visit. Which zones they entered, and in what order.

See where the time goes. How long in each zone, and across the visit.

See what they touched. What they picked up, carried and put back.

See what they missed. Which zones they walked past without entering.

Know where they drop

See every stage. From passing by to the end of the journey.

Find the drop-off. The exact stage where interest stops.

Price it. What that stage costs you, at your own values.

Put it in context. Against last week, last year and locations like yours.

See what your changes did

Log the change. A campaign, an event, a layout change or a new tenant.

Read the result. Against the weeks before it.

Get a verdict. It worked, it didn't, or it's too early to say.

Compare it. With locations like yours, anonymously.

Built for enterprise, proven in the field

Enterprise ready.
Globally proven.

Runs on your existing cameras, No new hardware.

Every count auditable. 700,000+ verified by hand

Anonymous at capture, Processed in the EU.

Live across APAC, EMEA and the US.

“Indivd bridges the gap between our e-commerce expertise and our stores”

“Indivd bridges the gap between our e-commerce expertise and our stores”

Pontus Ericsson

Pontus Ericsson

Chief Commercial Officer

Chief Commercial Officer

Technology

Go live without lifting a finger

Point us at your cameras. Deployment and configuration run automatically. Every camera is QA'd before its location counts. Thousands of cameras and connections are monitored in real time.

Shoeby is going live across 200+ stores in five months.

Have questions or want to learn more?

Push the record into your BI, CRM and POS

Indivd integrates through a GraphQL API built for enterprise data pipelines. In production with enterprise customers across APAC, EMEA and the US.

Ask for exactly what you need. One query returns the fields you asked for, nothing more.

Map to your own IDs. Use your own location and zone identifiers so the data lands in your models, not ours.

Build with our engineers. Direct support through integration.

Own your data. Export everything, any time, in documented schemas.

Run every location on numbers you can act on

Run every location on numbers you can act on

Verified counts, watched cameras, resolved issues, and a team that reads the results with you.

Used and built for enterprises with hundreds of locations.

Verified counts, watched cameras, resolved issues, and a team that reads the results with you.

Used and built for enterprises with hundreds of locations.

Go live

Accuracy

Monitoring

Privacy

Operations

Results

Add locations, not projects

It runs on the cameras you already have. We scope the coverage, verify the connection, and brief every installer. Rollout follows your trading hours.

No hardware programme. Almost no IT time.

Go live

Accuracy

Monitoring

Privacy

Operations

Results

Add locations, not projects

It runs on the cameras you already have. We scope the coverage, verify the connection, and brief every installer. Rollout follows your trading hours.

No hardware programme. Almost no IT time.

See it in action

Get answers

Personal product overview

FAQ

What types of locations is Indivd best for?

Indivd is built for physical environments where visitor movement drives results — retail stores, shopping centres, and airports. Whether you manage one site or an international network, Indivd helps you see true demand, reduce waste, and improve visitor experiences that grow revenue.

What makes Indivd different from other people-counting systems?

Indivd replaces busy dashboards with clarity. It gives you online-style insights — funnels, bounce rates, dwell times, and ROI — for your real-world spaces. With 99 percent verified accuracy, privacy by design, and no new hardware, you get insights you can act on and numbers you can trust.

What types of companies use Indivd?

Indivd is used by organizations that want clear, actionable insights from their physical spaces. Our customers include retailers, mall operators, and airports who rely on Indivd to understand visitor behaviour, measure ROI, and align their teams around one trusted source of truth.

Do we need to install new hardware?

No new hardware is needed. Indivd connects directly to your existing 2D cameras and runs in the cloud. Setup takes minutes, and most locations are live within a few days. You get reliable insights without IT projects, sensors, or downtime.

How accurate is Indivd’s counting and analysis?

Indivd achieves 99.11 percent accuracy, verified by KPMG in real-world conditions. Unlike legacy counters that guess or double-count, Indivd tracks real visitors with clarity and confidence. Every number is traceable and ready for boardroom decisions.

Is Indivd compliant with privacy and GDPR requirements?

Yes. Privacy is built into Indivd’s foundation. The system prevents identification and immediately anonymizes image data using a patented method reviewed through DPIAs, risk assessments, and external validation. Indivd has also been reviewed in a formal prior consultation with the Swedish Authority for Privacy Protection. You receive signage templates, internal documentation, and support for employee or union dialogues — so compliance is handled from day one.

Can Indivd measure campaign or layout performance?

Yes. You can log each campaign, layout change to be able to understand how those actions affect visitor behaviour and engagement, including your most valuable visitors. You’ll clearly see what worked, what didn’t, and how each action influenced real business results.

Can Indivd integrate with my other systems?

Yes. Indivd connects through a secure REST API and integrates with your CRM, POS, or BI tools. You can push insights into your existing dashboards or export reports instantly, so every team works from the same accurate data.

Who supports us during and after setup?

You are never left on your own. Indivd’s experts handle onboarding, calibration, and data quality checks, then stay involved to ensure you get measurable results. You get a partner focused on success, not just a platform.

Can Indivd handle multiple locations or countries?

Yes. Indivd scales easily from one site to hundreds. You can manage all cameras, teams, and locations in one place with consistent metrics, accurate benchmarking, and secure role-based access.