Measure Campaigns
Bring digital clarity to physical campaigns
Measure how campaigns grow your share of ideal visitors. Track uplift, forecast ROI, and scale success across every location.
Is this holding you back?
CAPABILITIES
Perfomance at a glance
IMPACT
The Indivd difference
Use traffic data, surveys and loyalty data to learn who visits and how they shop.
Explore every visitor group for each location and day. See age, gender, clothing style, engagement, and behavior, and understand how many fit your ICP and who the others are.
Plan campaigns around traffic peaks or sales changes.
Create campaigns for your ideal visitors. A/B test, track ROAS, build an organizational memory of what works.
Track entrances before/after campaigns as proof of effect.
Track uplift in high-value visitors to understand how campaigns grow audience quality and long-term value.
Measure campaign success by overall conversion.
Track uplift in ideal visitors to connect campaign impact directly to higher sales potential and ROI.
Measure loyalty through sales or external data like loyalty systems.
See how your ideal visitors return and engage across visits. Growth in their share signals stronger loyalty and lasting value.
Count total visitors to predict performance.
Use ICP share and uplift to model value growth. Ideal visitors carry the same weight everywhere, creating accurate, comparable forecasts.
Report on visitor and sales data by campaign.
Use ICP uplift and ROI insights to prove results, create shared learnings, and build a repeatable playbook for future campaigns.
