Reports

Real-world evidence: benchmarks, accuracy tests and measured results, with the method behind every number.

Featured

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Jul 29, 2026

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3 min read

A fashion retailer in Central Europe had its people counting verified across 35 stores and 80 counting lines between November 2024 and April 2026.

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Jul 29, 2026

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3 min read

A fashion retailer in Central Europe had its people counting verified across 35 stores and 80 counting lines between November 2024 and April 2026.

Reports

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Oct 16, 2026

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3 min read

A two-level fashion store recorded 98.29% absolute people-counting accuracy across 52 lines, including till areas, fitting rooms and departments.

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Oct 16, 2026

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3 min read

A two-level fashion store recorded 98.29% absolute people-counting accuracy across 52 lines, including till areas, fitting rooms and departments.

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Oct 16, 2026

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2 min read

A watch and jewellery store in Northern Europe achieved 99.42% absolute people-counting accuracy. A video review of 859 entries and exits checked the visitor counts behind conversion calculations and staffing decisions.

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Oct 16, 2026

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2 min read

A watch and jewellery store in Northern Europe achieved 99.42% absolute people-counting accuracy. A video review of 859 entries and exits checked the visitor counts behind conversion calculations and staffing decisions.

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Oct 16, 2026

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2 min read

Every one of five pet specialty stores in Northern Europe achieved at least 98.33% absolute people-counting accuracy, checked against a manual review of 2,562 entries and exits.

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Oct 16, 2026

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2 min read

Every one of five pet specialty stores in Northern Europe achieved at least 98.33% absolute people-counting accuracy, checked against a manual review of 2,562 entries and exits.

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Oct 2, 2026

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2 min read

A shopping centre in Southern Europe recorded an average anonymous matching accuracy of 97.72% across 18 tested zones. Manual review checked whether Indivd correctly associated masked observations from different areas.

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Oct 2, 2026

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2 min read

A shopping centre in Southern Europe recorded an average anonymous matching accuracy of 97.72% across 18 tested zones. Manual review checked whether Indivd correctly associated masked observations from different areas.

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Oct 2, 2026

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2 min read

A shopping centre in Southern Europe recorded 98.5% overall absolute counting accuracy in a September 2026 verification. The assessment covered 62 counting lines on 30 cameras, with 25,046 manually counted crossings and 136 review hours accumulated across counting lines.

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Oct 2, 2026

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2 min read

A shopping centre in Southern Europe recorded 98.5% overall absolute counting accuracy in a September 2026 verification. The assessment covered 62 counting lines on 30 cameras, with 25,046 manually counted crossings and 136 review hours accumulated across counting lines.

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Oct 2, 2026

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4 min read

A 99-trading-day review of two fashion stores found different conversion rates but nearly identical Net Conversion. The larger difference was at the entrance: 44% of visitors left straight away at one store, compared with 30% at the other.

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Oct 2, 2026

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4 min read

A 99-trading-day review of two fashion stores found different conversion rates but nearly identical Net Conversion. The larger difference was at the entrance: 44% of visitors left straight away at one store, compared with 30% at the other.

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