Learn how the winners run their locations
Research, verified results and practical guidance for understanding the visitation economy across stores, shopping centres and airports.
Featured
Article
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Aug 20, 2026
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Nobody has to come anymore. What that changed for stores, shopping centres and airports, and what it takes to win in any of them.
Article
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Aug 20, 2026
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Nobody has to come anymore. What that changed for stores, shopping centres and airports, and what it takes to win in any of them.
Article
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Jul 14, 2026
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Physical retail has always measured the wrong things. Footfall counts entrances. Sales counts transactions. Neither tells you who your visitors are, whether they are the right ones, or whether your store is designed for the customer you are actually serving. A new measurement framework changes that.
Article
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Jul 14, 2026
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Physical retail has always measured the wrong things. Footfall counts entrances. Sales counts transactions. Neither tells you who your visitors are, whether they are the right ones, or whether your store is designed for the customer you are actually serving. A new measurement framework changes that.
Article
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Jul 14, 2026
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Physical retail has always measured the wrong things. Footfall counts entrances. Sales counts transactions. Neither tells you who your visitors are, whether they are the right ones, or whether your store is designed for the customer you are actually serving. A new measurement framework changes that.
Report
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Jul 29, 2026
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A fashion retailer in Central Europe had its people counting verified across 35 stores and 80 counting lines between November 2024 and April 2026.
Report
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Jul 29, 2026
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A fashion retailer in Central Europe had its people counting verified across 35 stores and 80 counting lines between November 2024 and April 2026.
Report
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Jul 29, 2026
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A fashion retailer in Central Europe had its people counting verified across 35 stores and 80 counting lines between November 2024 and April 2026.
Guide
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Aug 25, 2026
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An accuracy percentage means little without the test behind it. Here are six questions to ask before comparing people counting vendors.
Guide
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Aug 25, 2026
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An accuracy percentage means little without the test behind it. Here are six questions to ask before comparing people counting vendors.
Guide
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Aug 25, 2026
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An accuracy percentage means little without the test behind it. Here are six questions to ask before comparing people counting vendors.
Articles
Article
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Sep 9, 2026
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Existing store cameras can now reveal more than footfall: which audiences a retailer attracts, how visitors move through the space, and how those patterns connect to commercial outcomes.
Article
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Sep 9, 2026
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Existing store cameras can now reveal more than footfall: which audiences a retailer attracts, how visitors move through the space, and how those patterns connect to commercial outcomes.
Article
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Jul 14, 2026
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Ask a store manager how many people entered the store today and they can answer in seconds. Ask them how many visited the fitting room, at what hour, from which section, and how many of those reached the tills, and the answer is usually a guess.
Article
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Jul 14, 2026
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Ask a store manager how many people entered the store today and they can answer in seconds. Ask them how many visited the fitting room, at what hour, from which section, and how many of those reached the tills, and the answer is usually a guess.
Reports
Report
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Oct 2, 2026
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A shopping centre in Southern Europe recorded an average anonymous matching accuracy of 97.72% across 18 tested zones. Manual review checked whether Indivd correctly associated masked observations from different areas.
Report
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Oct 2, 2026
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A shopping centre in Southern Europe recorded an average anonymous matching accuracy of 97.72% across 18 tested zones. Manual review checked whether Indivd correctly associated masked observations from different areas.
Report
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Oct 2, 2026
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A shopping centre in Southern Europe recorded 98.50% overall absolute counting accuracy in a September 2026 verification, comparing automated entries and exits with manual review of masked video.
Report
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Oct 2, 2026
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A shopping centre in Southern Europe recorded 98.50% overall absolute counting accuracy in a September 2026 verification, comparing automated entries and exits with manual review of masked video.
Report
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Oct 2, 2026
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A 99-trading-day review of two fashion stores found different conversion rates but nearly identical Net Conversion. The larger difference was at the entrance: 44% of visitors left straight away at one store, compared with 30% at the other.
Report
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Oct 2, 2026
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A 99-trading-day review of two fashion stores found different conversion rates but nearly identical Net Conversion. The larger difference was at the entrance: 44% of visitors left straight away at one store, compared with 30% at the other.
Guides
Guide
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Sep 15, 2026
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A simple footfall figure does not reveal what the system saw, who could access it or how long the underlying data remained available. This guide compares how stereo 3D counters and Indivd handle the data behind that number.
Guide
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Sep 15, 2026
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A simple footfall figure does not reveal what the system saw, who could access it or how long the underlying data remained available. This guide compares how stereo 3D counters and Indivd handle the data behind that number.
Guide
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Aug 24, 2026
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A seven-part framework for connecting foot traffic analytics to retail decisions, diagnosing where customer journeys break and improving marketing, merchandising and staffing across your stores.
Guide
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Aug 24, 2026
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A seven-part framework for connecting foot traffic analytics to retail decisions, diagnosing where customer journeys break and improving marketing, merchandising and staffing across your stores.
Updates
Update
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Apr 5, 2026
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Identify meaningful visits, connect visitor behaviour to commercial value and compare locations using faster, more dependable data.
Update
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Apr 5, 2026
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Identify meaningful visits, connect visitor behaviour to commercial value and compare locations using faster, more dependable data.