Learn how the winners run their locations
Research, verified results and practical guidance for understanding the visitation economy across stores, shopping centres and airports.
Featured
Article
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Aug 20, 2026
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Nobody has to come anymore. What that changed for stores, shopping centres and airports, and what it takes to win in any of them.
Article
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Aug 20, 2026
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Nobody has to come anymore. What that changed for stores, shopping centres and airports, and what it takes to win in any of them.
Article
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Jul 14, 2026
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Physical retail has always measured the wrong things. Footfall counts entrances. Sales counts transactions. Neither tells you who your visitors are, whether they are the right ones, or whether your store is designed for the customer you are actually serving. A new measurement framework changes that.
Article
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Jul 14, 2026
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Physical retail has always measured the wrong things. Footfall counts entrances. Sales counts transactions. Neither tells you who your visitors are, whether they are the right ones, or whether your store is designed for the customer you are actually serving. A new measurement framework changes that.
Article
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Jul 14, 2026
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Physical retail has always measured the wrong things. Footfall counts entrances. Sales counts transactions. Neither tells you who your visitors are, whether they are the right ones, or whether your store is designed for the customer you are actually serving. A new measurement framework changes that.
Report
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Jul 29, 2026
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A fashion retailer in Central Europe had its people counting verified across 35 stores and 80 counting lines between November 2024 and April 2026.
Report
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Jul 29, 2026
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A fashion retailer in Central Europe had its people counting verified across 35 stores and 80 counting lines between November 2024 and April 2026.
Report
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Jul 29, 2026
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A fashion retailer in Central Europe had its people counting verified across 35 stores and 80 counting lines between November 2024 and April 2026.
Guide
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Aug 25, 2026
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An accuracy percentage means little without the test behind it. Here are six questions to ask before comparing people counting vendors.
Guide
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Aug 25, 2026
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An accuracy percentage means little without the test behind it. Here are six questions to ask before comparing people counting vendors.
Guide
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Aug 25, 2026
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An accuracy percentage means little without the test behind it. Here are six questions to ask before comparing people counting vendors.
Articles
Article
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Sep 9, 2026
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Existing store cameras can now reveal more than footfall: which audiences a retailer attracts, how visitors move through the space, and how those patterns connect to commercial outcomes.
Article
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Sep 9, 2026
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Existing store cameras can now reveal more than footfall: which audiences a retailer attracts, how visitors move through the space, and how those patterns connect to commercial outcomes.
Article
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Jul 14, 2026
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Ask a store manager how many people entered the store today and they can answer in seconds. Ask them how many visited the fitting room, at what hour, from which section, and how many of those reached the tills, and the answer is usually a guess.
Article
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Jul 14, 2026
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Ask a store manager how many people entered the store today and they can answer in seconds. Ask them how many visited the fitting room, at what hour, from which section, and how many of those reached the tills, and the answer is usually a guess.
Reports
Report
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Oct 16, 2026
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A two-level fashion store recorded 98.29% absolute people-counting accuracy across 52 lines, including till areas, fitting rooms and departments.
Report
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Oct 16, 2026
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A two-level fashion store recorded 98.29% absolute people-counting accuracy across 52 lines, including till areas, fitting rooms and departments.
Report
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Oct 16, 2026
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A watch and jewellery store in Northern Europe achieved 99.42% absolute people-counting accuracy. A video review of 859 entries and exits checked the visitor counts behind conversion calculations and staffing decisions.
Report
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Oct 16, 2026
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A watch and jewellery store in Northern Europe achieved 99.42% absolute people-counting accuracy. A video review of 859 entries and exits checked the visitor counts behind conversion calculations and staffing decisions.
Report
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Oct 16, 2026
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Every one of five pet specialty stores in Northern Europe achieved at least 98.33% absolute people-counting accuracy, checked against a manual review of 2,562 entries and exits.
Report
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Oct 16, 2026
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Every one of five pet specialty stores in Northern Europe achieved at least 98.33% absolute people-counting accuracy, checked against a manual review of 2,562 entries and exits.
Guides
Guide
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Sep 15, 2026
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“It’s only a sensor” is not a privacy answer. A 3D people counter is two cameras. See who can view people at each step, for a 3D sensor and for Indivd.
Guide
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Sep 15, 2026
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“It’s only a sensor” is not a privacy answer. A 3D people counter is two cameras. See who can view people at each step, for a 3D sensor and for Indivd.
Guide
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Aug 24, 2026
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A seven-part framework for connecting foot traffic analytics to retail decisions, diagnosing where customer journeys break and improving marketing, merchandising and staffing across your stores.
Guide
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Aug 24, 2026
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A seven-part framework for connecting foot traffic analytics to retail decisions, diagnosing where customer journeys break and improving marketing, merchandising and staffing across your stores.
Updates
Update
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Apr 5, 2026
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Identify meaningful visits, connect visitor behaviour to commercial value and compare locations using faster, more dependable data.
Update
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Apr 5, 2026
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Identify meaningful visits, connect visitor behaviour to commercial value and compare locations using faster, more dependable data.