Guides

“It’s only a sensor” is not a privacy answer. A 3D people counter is two cameras. See who can view people at each step, for a 3D sensor and for Indivd.

An accuracy percentage means little without the test behind it. Here are six questions to ask before comparing people counting vendors.

A seven-part framework for connecting foot traffic analytics to retail decisions, diagnosing where customer journeys break and improving marketing, merchandising and staffing across your stores.

A practical evaluation guide for comparing people counting vendors across accuracy, analytics, benchmarking, ownership costs and long-term flexibility.

For thirty years, the instruments got better while the question stayed the same. What changed is not counting accuracy. It is that the unit of measurement moved from the door to the visit.

A guide to the terms that change when retail measurement moves beyond entrance counts to visitor movement, dwell and outcomes across a location.