Guides

A five-part test for evaluating people counting accuracy claims, understanding what the percentages represent and asking vendors for evidence that applies to your locations.

A seven-part framework for connecting foot traffic analytics to retail decisions, diagnosing where customer journeys break and improving marketing, merchandising and staffing across your stores.

A practical evaluation guide for comparing people counting vendors across accuracy, analytics, benchmarking, ownership costs and long-term flexibility.

For thirty years, the instruments got better while the question stayed the same. What changed is not counting accuracy. It is that the unit of measurement moved from the door to the visit.

A guide to the terms that change when retail measurement moves beyond entrance counts to visitor movement, dwell and outcomes across a location.

Changing measurement systems does not have to erase years of footfall history. Learn how parallel testing and a documented restatement can preserve valid comparisons without compromising the new record.